In case you’re like the bulk (together with myself), you almost certainly took on a brand new DIY mission in the course of the lockdown. And should you didn’t have a clue the place to begin, you almost certainly went on YouTube to determine it out, proper? Maybe you occurred to stumble onto Brent Gentling’s DIY channel, BYOT.
Brent Gentling is the YouTube creator of BYOT (Deliver Your Personal Instruments). He obtained his diploma in development administration and labored in varied roles within the development trade. Brent began his YouTube journey in March of 2016 with the mission to assist others construct and create by instructing in a enjoyable and academic manner. He averages about one million views per 30 days and has about 190,000 subscribers.
In immediately’s episode, I had the chance to interview Brent and be taught extra about his journey and what it takes to reach the DIY enterprise.
Brent’s Intro – How’d BYOT Come To Life?
Brent has a love for constructing. He discovered this out at a really younger age; He loved enjoying with legos as a child, and as soon as reaching school age, he determined to pursue his diploma in development administration. Quickly after graduating, Brent purchased his first home in 2010, and it wanted a number of work. He needed to rework EVERYTHING. It’s the place he found YouTube may very well be very helpful and informational.
Years later, he couldn’t discover any info on rising grass, which impressed him to create a channel. He made a video on the best way to develop grass, and it received the ball rolling.
Brent give up his job in October 2019. At that time, he began creating content material full-time. He would discover development work and file content material.
Brent appears like his ardour for constructing is what differentiates him from different creators. He does a voice-over to verify to go over all the main points.
How Did COVID Have an effect on Your Channel?
He averaged about 250,000 views per 30 days earlier than COVID, and as soon as COVID hit, it skyrocketed to over one million views a month.
At the start of 2021, he determined solely to tackle initiatives that he might use for content material creation. About half of his content material creations are based mostly on development initiatives he’s taken on, and the opposite half are initiatives his family and friends want.
He prioritizes initiatives for content material creation as a result of curiosity of individuals.
Ex) He searched on Google how in style the key phrases had been “ construct a shed.” He seen that it was one of many prime issues individuals had been trying to find, so it decided he would create a “construct a shed” video somewhat than a video about reworking a toilet.
How Do You Handle Each a Enterprise of On-line Advertising and marketing and Building Tasks?
I’m by no means petrified of taking over a mission. Perhaps about 50% of my movies are initiatives I made a decision to tackle that had been utterly new. I prefer to be taught one thing new and don’t worry the unknown. It’s all about mindset.
Brent Gentling
Even when some initiatives are new to him, he makes positive issues are constructed correctly.
Tip: Be sure that they’re into code
–When decoding codes, look if the mission wants a allow. How tall are you able to construct one thing with out a allow? (Each state is totally different, so you’ll be able to name the Constructing Division or whoever is dealing with the codes within the state)
Ideas for the Content material Creation Course of
- Discover an concept that you simply wish to proceed with that’s in style with the viewers
- Be sure that to publish new content material each week somewhat than month-to-month
Motive Behind Creating A number of Movies Moderately Than One Lengthy Video Finishing a Challenge
He chooses to separate movies into totally different classes.
Ex) Constructing a Shed: Video 1 – Framing, Video 2 – Water Proofing, Video 3 – The Exterior of the Shed
It’s pleasing to the viewer as a result of they’re bite-sized, and it’s additionally simpler for him because the content material creator to supply content material weekly.
What to Rent Out and What to DIY
Knowledgeable ought to do electrical wiring and large-scale plumbing as a result of the implications of poorly carried out jobs are catastrophic.
In relation to DIY’ing, portray is one thing that anyone can tackle.Earlier than taking over a mission, ask your self:
- What’s your time value?
- What profit are you including to your home?
TikTok vs YouTube: Brent’s Findings
Via his expertise, he realized that they’re each stand-alone companies. He hasn’t discovered that his TikTok movies introduced important site visitors to his YouTube channel. Nonetheless, it is a wonderful place to create content material for an viewers that solely needs to observe quick movies somewhat than longer movies. He additionally has utilized each platforms collectively to sponsors.
How Do You Make Cash On YouTube
- That you must have about 1,000 subscribers and 10,000 watch hours to receives a commission by Google (Google owns YouTube). It really works like this: Corporations pay for the adverts positioned throughout the YouTube movies, and the longer individuals watch the video, the extra they’re uncovered to the services or products marketed. Content material creators obtain a small proportion again, known as a CPM (a greenback worth per thousand views). The greenback worth ranges drastically relying on the sort of content material. Brent’s worth is $7-$9.
- It’s higher to have a number of incomes. Brent earns revenue in about 15 other ways. A method is together with amazon hyperlinks. He’ll hyperlink instruments on Amazon and if individuals buy, he’ll obtain fee. Initially, he reached out to totally different companies/manufacturers desirous to work with them, however now that he’s greater, companies attain out to him. Typically corporations give free merchandise, and others pay.
Should-Have Instruments
- Hammer
- Screwdriver (Phillips and Flat)
- Spend money on high quality:
- Tape measure
- 2 ft degree
- Drill (Milwaukee, Makita, or Dewalt)
What’s Subsequent for BOYT
I’ve a five-year plan to be on HGTV. I plan to proceed producing content material on-line weekly, however I foresee extra important initiatives, like constructing a home and exhibiting the entire course of finally.
Brent Gentling
If you need to take heed to this podcast episode, click on beneath.
In Conclusion
To run a profitable DIY enterprise, there are a lot of issues to think about. One should take into consideration on a regular basis, effort, and quantity of detailed work that must be put in to run a profitable DIY channel on-line. Brent Gentling, the YouTube creator of BYOT, shared his story and what he’s discovered within the content material creator world. It’s important to do your analysis and create content material in keeping with what individuals wish to see. Trying up in style Google searches is an efficient begin. He additionally recommends posting content material each single week. It’s a good suggestion to make use of a couple of channel to succeed in a broader viewers. Use TikTok to succeed in audiences preferring shorter movies and YouTube for viewers who don’t thoughts watching longer and extra detailed movies. If you wish to monetize on YouTube, focus on the next: reaching a minimum of a thousand subscribers, getting a minimum of 10,000 watch hours, reaching out to manufacturers who you wish to work with, and likewise trying into a number of other ways of revenue, like together with hyperlinks to varied merchandise so individuals should purchase merchandise together with your hyperlink. Lastly, all the time be able to be taught extra on this ever-changing market.
Be at liberty to e mail me with any suggestions or any feedback about this episode – till subsequent time!
