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HomeMoney MakingFrom actuary to journey enterprise — a take a look at Julia Menez's...

From actuary to journey enterprise — a take a look at Julia Menez’s Wealthy Life –


What when you may:

  • Take a piece journey to Richard Branson’s non-public island … paid for by your shopper
  • Community with the highest gamers in your trade … and notice what you are promoting is doing higher than theirs
  • Collaborate with and be sponsored by the very best manufacturers

That’s what one in all my Earnable college students, Julia Menez, has been capable of do as she’s transitioned from a job as an actuary to operating her personal journey enterprise, Geobreeze Journey.

I’m excited to share her story with you. First, I need to present you three ways in which proudly owning her personal enterprise has allowed Julia to stay her Wealthy Life. 

A free journey to Richard Branson’s non-public island

Julia’s journey to Richard Branson’s non-public island “might be the epitome of a Wealthy Life,” she mentioned. “The place the place we stayed appears like a yacht on high of a hill. It’s probably the most luxurious factor I’ve ever skilled.”

Julia promoted Bilt, a bank card program that allows you to earn factors in your hire, and Bilt seen. To thank her for driving folks to their program, they invited her to a mastermind consulting session on Branson’s island within the British Virgin Islands.

“I acquired to hang around with points-and-miles celebrities,” Julia mentioned. “And I acquired invited to be on Bilt’s advisory board going ahead, in addition to persevering with to advertise their program.”

“Completely different collaborations like this may not have been attainable if I didn’t construct out the enterprise,” Julia mentioned. “And loads of that’s as a result of completely different methods that I realized by Earnable.”

Constructing a community and assembly fascinating folks

“A number of my Wealthy Life is being invited to social occasions and creating friendships,” Julia mentioned.

“Having a enterprise, I get to work together with folks for my podcast,” she mentioned. “They’re fascinating and have unbelievable tales in regards to the methods they use … I get to work together with teaching shoppers … and I’ve additionally made loads of buddies by the web after which assembly up in particular person.”

She’s been capable of converse at a number of conferences, together with The New York Occasions Journey Present, and has been on stage with “large names within the trade,” she mentioned. “To get to share the stage with them is unbelievable.”

Julia has an incredible perception into the idea of a Wealthy Life: “I believe a part of lots of people’s Wealthy Life is a few feeling of being a small-time celeb.” (Certainly!) “Being type of a well known voice or a rising voice within the points-and-miles group, it’s actually opened up networking alternatives.”

And it’s additionally helped her develop her enterprise.

Serving to others by journey ideas and revenue donations

Julia has a well-defined area of interest for Geobreeze Journey. She’s a first-generation daughter of immigrants, which provides her a perspective that’s not usually seen within the points-and-miles journey trade.

I LOVE the instance she provides: “Some individuals are like, ‘I simply need to go to my mother in Honduras, and I wouldn’t have 600 {dollars}.’ I can inform them, ‘Oh, it’s tremendous straightforward for you. You simply want this one card. The sign-up bonus covers your six-hundred-dollar ticket. You possibly can see your loved ones.’”

“I can inform anyone that in 10 seconds,” Julia mentioned, “nevertheless it’s nearly life-changing to them the place they’re like, ‘I haven’t seen my household in years and this simply modified every little thing.’ Folks can journey again house to Asia, South America, Europe, wherever their household is perhaps, the place they haven’t been capable of afford visiting their household.”

How superior is that!

Julia additionally has a second main manner to assist folks: “I donate all of the income on the finish of the yr to completely different charities which are voted on by my Patreon members.” Final yr she donated greater than $30,000.

Take into consideration these three Wealthy Life experiences — Julia is ready to go on luxurious journeys, community with key gamers in her trade, and assist folks out with 5-minute ideas … or 1000’s of {dollars} in donations.

All due to her enterprise.

And he or she hasn’t been doing this without end — she began final yr!

Two of Julia’s secrets and techniques? Laborious work and Earnable. “I used to be capable of reap the benefits of these alternatives by what I realized within the course,” she mentioned.

Now, let’s take a look at how Julia found her enterprise concept and area of interest.

Figuring out your area of interest: genuinely serving to folks with a worthwhile enterprise

Changing into an actuary takes 1000’s of hours of learning for certification exams. Actuarial jobs pay effectively, and Julia was trying into positions that might permit her to work internationally in Thailand or Hong Kong or Belgium.

So why stop that — and early in her profession! — to construct her personal enterprise from scratch?

After she completed her research and handed her exams, Julia had loads of free time and began stepping into private finance and points-and-miles journey. She first arrange a journey company however closed it down through the pandemic.

She began an Instagram account to share use bank card factors and miles. She didn’t like to jot down, however she did like to speak with folks, so she began a podcast slightly than a weblog.

Julia needed to take a collaborative method, as a result of she discovered the other of that when she was beginning out:

“As I used to be getting extra into factors and miles and desirous to journey without spending a dime, I seen that just about all the massive bloggers had been white males of the identical demographic. There was no one who actually appeared like me. There wasn’t actually anyone who shared background tales that I may relate to. I figured there’s most likely loads of different folks on this planet who really feel excluded that manner. 

“Each time I attempted to ask a query on Reddit, generally folks had been simply very impolite of their responses. So I actually needed to make a group the place we may speak about factors and miles, but additionally from a standpoint of people that don’t usually get featured in points-and-miles media….

“As somebody who is sort of clearly not a white man, I believe my viewpoint of method factors and miles is a bit bit completely different. There’s a lot content material on the market for get the best cents-per-point valuation by transferring your factors to Emirates First Class or Singapore First Class, the Etihad Flats, issues like that, which don’t at all times cater to everybody.”

This can be a nice illustration of what I imply once I say “Your Wealthy Life is yours.” “Wealthy” shouldn’t be synonymous with “firstclass.” Not everybody even desires to do these issues. 

Julia additionally needed to “make it simpler for folks to search out anyone who matches their specific type of points-and-miles technique,” she mentioned. “As a result of generally you need info for solo ladies vacationers, generally you need issues which are for big households. Generally you need one thing that’s very business-traveler targeted. For those who’re a guide or a salesman who’s touring on a regular basis, generally you need to study what’s the easiest way to earn loads of factors … the place you’ll be able to churn loads of enterprise spend by these bank cards. There are completely different methods.”

Julia recognized a chance available in the market: “I felt prefer it was a really one-size-fits-all or possibly three-sizes-fits-all — with individuals who wish to tinker and primary household blogs, however nothing that catered to ladies, folks of colour, first-generation immigrants.” 

Julia has been capable of converse at a number of conferences on how BIPOC ladies can use factors and miles or how points-and-miles journey applies to households who’ve a number of children however by no means had a journey funds. “With the ability to have these alternatives and assist individuals who simply thought ‘Oh that luxurious life-style shouldn’t be for me, it’s for people who find themselves already wealthy. Individuals who seem like me simply aren’t represented in these channels.’… I really like having the ability to inform them, ‘No, you’ll be able to journey without spending a dime too!’”

“From a enterprise sense,” Julia mentioned, “it’s opened up so many various alternatives as a result of there’s fairly a motion on Instagram and the web at giant to make all the journey and monetary industries extra digestible for individuals who usually haven’t had a seat on the desk.”

I really like this dialed-in perspective on how she will help folks whereas on the identical time construct a profitable enterprise.

Julia discovered one thing she preferred and was good at, discovered a gap available in the market, after which labored to offer a worthwhile answer.

Now let’s take a look at how Julia has labored to construct a number of income streams from her concepts.

$60k in her first yr in enterprise

Julia has diversified her enterprise’s earnings streams. Right here’s why that’s vital.

Final yr was Julia’s first yr in enterprise with Geobreeze Journey. The enterprise introduced in near $60,000 in income.

“This yr,” Julia mentioned, “my aim is about $8,000 complete income every month. In order that’ll get me near $100k in complete income. If anyone constructed out a enterprise like this, that’s greater than sufficient to stay on for most individuals.”

When Julia was learning the celeb points-and-miles journey bloggers just a few years in the past, she determined to purchase Earnable:

“I believed, ‘Effectively, if they will do it, I wager I can do it too.… How are they doing this? Let’s work out if I’m capable of do one thing related with out having to spend all of my free time writing weblog articles, optimizing for website positioning, hoping anyone reads it after which clicks some hyperlinks.’ So I bought Earnable and got here up with loads of completely different concepts that don’t simply rely on folks making use of for bank cards by my website.”

Geobreeze Journey has 5 complete income streams:

The most important piece of income for Geobreeze Journey comes from bank card affiliate gross sales. “It’s sufficient to cowl hire each month on this New Jersey condo, the place I’ve a view of Manhattan,” Julia mentioned.

However she doesn’t need to be depending on one stream. “It’s good that if I’ve a low month [in credit card affiliate sales], as a result of it’s the most variable, that it’s not utterly going to wreck the enterprise,” Julia mentioned.

Earnable additionally gave me concepts for launch a training enterprise and automate loads of issues like scheduling,” Julia mentioned. “So that you’re not attempting to e-mail folks backwards and forwards, ‘OK, are you free on Thursday at 7pm?’ You can also make an automatic calendar so that individuals can join teaching at any time when there’s an open spot.”

Another excuse why diversifying is so vital is that you simply by no means know when Fb or Instagram or no matter service will change their algorithms and have an effect on what you are promoting. That’s why an e-mail record is vital.

And it’s one thing Julia is specializing in.

Right here’s what I really like about Julia’s manner of doing that: As a bonus for signing up for her e-newsletter, she shares a easy e-mail script that acquired her $1k of upgrades on the Grand Wailea in Maui!

Sure! I really like scripts. (The truth is, Earnable is filled with word-for-word scripts you’ll be able to borrow or adapt to your personal enterprise.)

The lodge improve e-mail template Julia shares is phenomenal. She booked the $500 room on the lodge and requested for an improve to the $650 room. The lodge ended up upgrading her to the $900 room within the gated group a part of the lodge, with views of a number of Hawaiian islands, a balcony, free breakfast, free dinner with cocktail hour, complimentary champagne and native Hawaiian snacks, and extra.

Not dangerous for a easy e-mail!

Julia now provides out a free 15-minute teaching name every week to the primary one that clicks the hyperlink in her weekly e-newsletter. “I believe I acquired that concept out of Earnable too,” she mentioned.

I really like that Julia took what she realized from Earnable and utilized it to her personal distinctive state of affairs. She discovered one thing she preferred and was good at, discovered a gap available in the market, after which labored to offer a worthwhile answer.  

The mindset of a profitable entrepreneur

Julia’s enterprise has given her a number of Wealthy Life moments, she developed a distinct segment, and he or she diversified her enterprise’s earnings streams.

However now, let’s take a look at a very powerful a part of being a profitable entrepreneur: mindset.

Like many college students, Julia binge-watched Earnable when she first signed up and began constructing her enterprise.

However she’s continued to return to the teachings many times, particularly for “e-mail templates or if I want concepts on phrase one thing once I’m going to pitch to a model or pitch on a collaboration,” she mentioned.

Julia sees one thing in her enterprise that I see usually in mine: “Lots of people are hesitant to put money into something that has a charge related to it. We see this within the bank card world on a regular basis, the place folks will say, ‘Oh, there’s a $95 annual charge.’ We are saying, ‘You’re going to get $2,000 value of worth. Wouldn’t you pay $95 to get this $2,000 trip without spending a dime?’ And individuals are like, ‘Oh, however is it assured that I’m going to search out the award area?’”

However right here’s what she tells individuals who ask about investing a lot in a program (whether or not a bank card or a enterprise program): “Don’t you consider in your self sufficient to get that type of ROI?” I adore it.

“It does actually gentle a fireplace underneath you, the place you say to your self, ‘OK, I’ve invested on this. I’ve to truly do the work in order that I can recoup that cash and construct out my enterprise,’” she mentioned.

That is the mindset I’ve seen in my most profitable college students. They put money into themselves and use that as motivation to put money into their enterprise.

One other widespread mindset I’ve seen from my college students is imposter syndrome and feeling like they’re years behind everybody else and they also shouldn’t even begin.

Right here’s Julia’s recommendation:

“I believe when individuals are beginning their very own enterprise, they only really feel the necessity for every little thing to be excellent, or they see anyone that they admire of their trade and so they’re like, ‘That took 14 years. I don’t have 14 years. I’m by no means going to catch as much as them as a result of there’s some type of early mover benefit.’ However the world retains shifting and also you don’t should be on the identical degree as the highest particular person in your trade. For those who can develop a bit bit after which develop a bit bit extra and make these incremental steps, these are actually vital.

“We inform folks the identical factor in factors and miles once they say, ‘I’m by no means going to get sufficient factors to go around the globe in firstclass and save $50,000, $200,000.’ I inform them, ‘Do you could? Would you be completely happy if I simply informed you that you simply get $5,000 of free journey yearly? Isn’t that notable?’

“I believe folks simply get caught up within the comparability recreation with Instagram. It parallels every little thing else the place you’re so afraid to begin what you are promoting since you see anyone who’s so profitable on the factor you need to do, and also you suppose you’re by no means going to catch up.

“You’d be shocked. Generally you do. I’ve surpassed some individuals who I believed had been manner above me, and so they had been manner above me in some unspecified time in the future, and I’ve surpassed them so far as Instagram followers, most likely income as effectively.

“But in addition, it’s OK when you don’t, since you’re nonetheless making progress, and there’s a lot self-efficacy concerned whenever you’re like, ‘I made sufficient this month to pay hire.’ Hire is roofed from a facet enterprise! So even when you’re not protecting your complete life-style and it’s not sufficient to retire in two months after beginning a enterprise, that’s OK. As a result of when you’re making sufficient to cowl a major expense, that’s life altering and finally socioeconomically altering when you can preserve making these little items of progress.”

YES!! That is fantastically acknowledged.

Right here’s my problem to you: If you have already got this mindset, be part of Earnable and begin to construct your personal enterprise. For those who wrestle with this mindset, be part of Earnable. Along with the fabric that focuses on the nuts and bolts of constructing your personal enterprise, we additionally embody a number of materials on mindset — each yours and your prospects’.



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