EntrepreneurTV‘s new present Chicago CEOs is filled with actionable recommendation viewers can use to launch and develop a enterprise. In every episode, prime executives based mostly in The Windy Metropolis talk about their strategy to ideation, firm tradition, threat administration, and all of the intangibles that go into dwelling a productive and balanced life.
Final week, EntrepreneurTV’s director of programming Brad Gage spoke with the creators of the present, William and Christopher Salvia, to seek out out their strategies for creating nice content material, in addition to what they’ve discovered from interviewing so many profitable. Listed below are excerpts from that dialog, which have been edited for size and readability. Watch all the interview within the video above.
Brad Gage: How would you describe the present to somebody who’s by no means seen it earlier than?
William Salvi: I might describe this present as a profile and humanizing sequence about CEOs and the manufacturers they run. It comes out of a spot of curiosity, the place we get to know what makes them tick, what motivates them, what their mission is — all that.
Chris Salvi: Yeah. And one solution to construct on prime of it’s we predict it is differentiated available in the market as a result of a number of content material within the enterprise world tends to be heady. We wish to hit the center extra with this.
Brad Gage: What was the inspiration for the present?
William Salvi: We run an company, Salvi Media, and primarily what we do is create content material for companies and types. Chris got here to me at some point and stated we should always interview enterprise leaders. So we went to a household pal and a mentor of ours, Ed Wehmer of Wintrust, who’s in season one. And we interviewed him and he stated, nicely, why do not I introduce you to the executives of the White Sox and Bulls and the Cubs. And we had been like, positive! So then unexpectedly now we have this checklist of CEOs that he was gracious sufficient to offer to us. So we referred to as it Chicago CEOs, however now we have hopes for this sequence to go nationwide, after which worldwide. However that is the way it began. We simply acquired fortunate sufficient to be launched to the correct individuals.
Chris Salvi: There are two sides to our company. One is the company aspect that companies our shoppers with branding and digital technique, and the opposite is media manufacturing. We nonetheless see loads of alternative in making content material for companies, particularly B2B companies.
Brad Gage: I might like to know the most effective piece of recommendation that was given to you by the CEOs.
William Salvi: We hear this on a regular basis, “Rent people who find themselves clearly very sensible or are consultants of their area.” They’re consultants at what they do and also you simply get out of their method. That has come up increasingly more. I feel the extra you get away from making an attempt to do every part and simply do the issues that you’re good at — finally main the imaginative and prescient and the mission of your organization — that is what’s vital for being a pacesetter.
Associated: 5 Confirmed Habits to Create Success in Enterprise and in Life
Brad Gage: When you might give a one-word piece of recommendation for a newbie with a startup, what would it not be?
Chris Salvi: “Conviction.” All of it begins from inside. You have to have a conviction or perception in what you are doing.
Will Salvi: “Focus.” I understand how we really feel about our personal enterprise. We aren’t going to cease making an attempt to develop it, making an attempt to construct it. We is not going to cease, we can be relentless in that pursuit.
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